CITY BIKE
The scheme is self-service, with bikes that can be rented out at any time.
This is the story of how we were able to make a significant impact on the lives of students in everyday life.
To comply with my confidentiality agreement, I have omitted and appropriated confidential information.
These designs are a reinterpretation of the original.
GOAL
The primary objective of this project is to provide students with a cost-effective mode of transportation within and around campus, while also encouraging them to engage in physical exercise. It is a well-known fact that not all students have the means to bring their own vehicles to school, which can be a significant challenge in terms of commuting to classes and other activities.
City Bike is an innovative solution that addresses this problem by offering a fun and exciting way for students to navigate around the campus. Unlike traditional ride-sharing services like Uber and Lyft, City Bike provides an affordable and eco-friendly transportation option that promotes a healthy and active lifestyle.
By providing easy access to bikes, students can save money on transportation costs while also getting the added benefit of exercise. This is particularly beneficial for students who may not have access to a gym or other fitness facilities on campus.
Furthermore, City Bike is an excellent way for students to explore the campus and the surrounding areas. With its user-friendly app, students can quickly locate and reserve a bike at any of the designated bike stations. This ensures that bikes are readily available for use whenever students need them.
Overall, City Bike is a game-changer for students who are looking for an affordable and sustainable way to get around campus. Its unique features not only promote physical fitness but also provide a convenient and fun way to navigate around campus
UX RESEARCH
The City Bike program is a well-designed and thoroughly thought-out initiative that aims to provide a comprehensive solution to the transportation needs of students on campus. The program has been designed with the aim of making transportation around the campus affordable, sustainable, and convenient.
Through the process of conducting interviews with potential users, the team behind the City Bike program was able to gather valuable insights into what students expect from a bike rental app. Based on the feedback received, the team made sure that the app was user-friendly, intuitive, and easy to navigate.
Usability testing was another important aspect of the development process, as it helped to identify areas of the app that needed improvement. Based on the feedback received during the testing phase, the team made necessary changes to the interface and made sure that the final version of the app was polished and user-friendly.
The City Bike program offers a comprehensive solution that enables students to access bicycles with ease and without incurring high costs. The app offers a range of features, such as easy bike rental and return, bike reservations, real-time availability, and the ability to plan routes and track rides. Additionally, the program encourages students to adopt a more sustainable mode of transportation, which aligns with the overall goal of reducing the carbon footprint of the campus.
Overall, the City Bike program is an innovative and exciting initiative that offers students an affordable, sustainable, and enjoyable mode of transportation on campus. It is an excellent example of how technology can be leveraged to promote sustainable living and create a better future for everyone.
User flow
User Interface
The use of pixels and vibrant colors is a defining characteristic of the brand. The colorful Lego pieces come together to create a rainbow-like visual effect that adds an element of joy to the user experience. These design elements are not only visually appealing but also serve the purpose of capturing the user’s attention and making the user experience more engaging and immersive.
The combination of bright and bold colors creates a playful and cheerful atmosphere that resonates with users of all ages. The vibrant colors also help to differentiate the brand from its competitors and make it instantly recognizable.
Overall, the use of pixels and vibrant colors is a highly effective branding strategy that creates a visually appealing and engaging user experience. By using these design elements, the brand is able to capture the user’s attention and create a strong emotional connection with its audience.
